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 2017 National Conference - The Leadership Paradox
 September 23-26, 2017
 San Antonio, Tx
As media managers responsible for our respective media production teams, budgets and deliverables, we are often faced with a dilemma.  Are we producers, managers or executives?  Are we creative or technical?  Are we status quo or innovators?  And do we lead by diving into the weeds or manage by setting goals and enabling others to lead?  
This is our paradox and this is The Leadership Paradox.   
This year, CMMA will lead others by developing a three-day conference to crack open the dynamics of The Leadership Paradox.  As media production and communications continually evolve in a highly social world, we need to evolve as leaders.  Throw away the old paradigm of right brain vs left brain.
We can be both . . .

Right Brain                         Left Brain
Administrative                    Creative
Passionate                          Resolute
Standard                             Innovative
Amplified                           Muted
On Demand                       Distributed
Social                                Direct
 
Join us in beautiful San Antonio, Texas for three days of thoughtful discussion, 
networking with our peers, lots of fun and Texas-sized hospitality!

   2017 National Conference - It's San Antonio!
   September 23-26, 2017
   San Antonio, Texas

It’s official – we’re off to San Antonio, Texas for the 2017 CMMA National Conference.

It’s hard to believe 2017 has arrived but here we find ourselves.  And we should all mark our calendars for what will surely be another intellectually stimulating and friendly gathering of CMMA members and partners.   The CMMA National Conference is a chance to participate in three days of presentations, roundtable discussions, fast-track solutions 
and networking with our peers.  It’s the one meeting you shouldn’t miss!

The conference is being held a bit earlier this year with official dates of September 23-26.  And we know many of us set our calendars early.  So please block off these dates for the quality time we’ve all come to expect with CMMA.   San Antonio, Texas is well known 
for its hospitality and fun-loving people.  

So come Discover the Unforgettable in San Antonio.  Discover again the benefits of CMMA.


 

A Letter from Linda Maslow
We will miss her being part of the CMMA family . . .

Linda Maslow, CEO of long-time partner Maslow Media Group is retiring in May.  Linda has been a fixture in our partner ranks for over a decade, and has cultivated a great relationship with CMMA over the years.  I count MMG as one of a very few, select partners that have truly made a difference in our organization’s success.  Her sustained and critical support over the years has meant so much for us and our members.  I know that Nick will carry on in her footsteps;  and we look forward to partnering with him in the future.

 

April 2017

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Take a look at this video that cuts through the clutter and scores a win for brands and for viewers. We’ll take a quick pass at deconstructing the video, identify what makes it a hit, and highlight specific takeaways that brands can bring to their own video campaigns

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  Boston Metro Meeting
  Wednesday, April 6, 2017 - 4:30 - 6:00PM
  Brightcove Offices | Boston, MA

CORPORATE VIDEO GOVERNANCE 

Video has been proven to be one of the most effective digital communication tools. As corporations expand video communication and video marketing strategies, they face multiple corporate governance and compliance requirements. Join CMMA and Brightcove as we speak 
with video practitioners to learn top considerations and best practices for meeting business goals with video, while still following the rules that govern all areas of corporate interaction. 
Our Session Topics
  • Managing the partnership between creative and compliance
  • Guidelines for social media, EGC and UGC
  • Compliance including ADA
  • Security and IT protocols and partnerships
  • Cloud vs. on-premises video deployments

 Click Here to Register! 

Video is a huge part of the marketing mix for most organizations. It offers a great opportunity for greater engagement with audiences. But how you define “engagement” can vary from one organization to another. Perhaps even more important, engagement can be a difficult thing to measure. So for most marketers, engagement metrics are a critical but elusive component to a successful video marketing strategy.

On March 1st, we hosted the latest CMMA Metro Meetup at the Kaltura HQ office in Manhattan. In partnership with TeamPeople (special thanks to Rachel Kennedy) and the wonderful leadership of CMMA, we had two insightful speakers whose insights we’re lucky to be able to share. 

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2017 National Conference - Save the Date!
 September 23-26, 2017
 San Antonio, Texas

It’s official – we’re off to San Antonio, Texas for the 2017 CMMA National Conference.
It’s hard to believe 2017 has arrived but here we find ourselves.  And we should all mark our calendars for what will surely be another intellectually stimulating and friendly gathering of CMMA members and partners.   The CMMA National Conference is a chance to participate in three days of presentations, roundtable discussions, fast-track solutions 
and networking with our peers.  It’s the one meeting you shouldn’t miss!

The conference is being held a bit earlier this year with official dates of September 23-26.  And we know many of us set our calendars early.  So please block off these dates for the quality time we’ve all come to expect with CMMA.   San Antonio, Texas is well known 
for its hospitality and fun loving people.  
So come Discover the Unforgettable in San Antonio
Discover again the benefits of CMMA

ON24 Webinar World is the only digital marketing conference and lead generation conference of its kind. Join us March 6-8 in beautiful San Francisco to get tons of practical guidance from marketing thought leaders and ON24 customers that will help you take your webinar programs to the next level.

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Manhattan Metro Meeting
Wednesday, March 1, 2017 - 4:00 - 6:00PM & Networking Post-Event 
Kaltura Offices | New York, NY

Are you managing your company's social media channels and wondering how to measure engagement? Everyone is talking engagement these days but what does that really mean? Are you a corporate communicator or marketer that wonders how video fits into the equation? Then we have the event for you!

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Join CMMA at Sensory Technologies' exclusive, one day Technology Solutions Expo event! CMMA is sponsoring this Expo, which is designed to provide experiences that highlight a wide variety of technology that helps organizations accelerate business growth through improved communication. Whether you're a C-suite executive or in IT, Operations, Marketing, Facilities or even HR, the event provides technology solutions that fuel internal and external communication strategies.

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The 2016 Communications Media Management Association (CMMA) National Conference was held Oct. 22-25 at the Peabody Hotel in Memphis, TN, and Maslow Media Group was there to help celebrate the organization's 70th year.

In addition to fascinating leadership stories, the event featured interactive discussions and case studies on management, technology, and the ever-changing media landscape.

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Job Opportunity: Associate Producer and Production Assistant
Q Center, St. Charles, IL

We have an opening for an Associate Producer at Q Center in St. Charles, Illinois. If you know of any qualified candidates please direct them here to review the position requirements and apply:

http://careers.wyndhamworldwide.com/jobs/associate-producer-dolce-q-center-saint-charles-illinois-1616098

We will also be posting a production assistant position soon (more hands-on production responsibilities and technical skills than an associate producer) so if you know of someone with more interest in that side of the business, please send them our way as well. Both positions are entry-level.

If you have any questions, please email me directly at thomas.densmore@dolce.com.

2016 National Conference | Partner Videos from Memphis

Our 2016 National Conference was one that will not be forgotten, and we want to continue sharing content and news from the event to keep everyone engaged and excited about all that CMMA has accomplished!

We had several partners share videos, and we wanted to make sure everyone has a chance to view them now that the conference is over. For those who are interested, the partner videos are now up on our Vimeo site and under our Quick Links - Meet Our Partners on the website as well. Click here to view all of the great partner videos.

Remember, the conversation doesn't stop here! Continue to talk with us, share content, and post pictures and videos on Twitter by using the hashtag #CMMAConnect. We look forward to chatting!

2016 National Conference | Webcasts from Memphis

As you all know, our 2016 National Conference was last month, and we had an amazing time celebrating our 70th anniversary with all of our members and partners in the fabulous city of Memphis!

For those who are interested, we wanted to share a few webcasts from the event, as well as a summary handout from Shane Meeker. Click on each presentation below to view the video or handout document:

Keynote: Leadership on the Edge | Robert Swan, OBE, 2041
Mediocre is Just Average | Carol Whitworth, Home
Why Story Matters | Shane Meeker, storyMYTHOS
Introduction to Social Media | Karen DeWolfe, Grow Socially

Remember, the conversation doesn't stop here! Continue to talk with us, share content, and post pictures and videos on Twitter by using the hashtag #CMMAConnect. We look forward to chatting!

Dear CMMA Members and Partners,

Wow! All we can say is: Wow! The 2016 CMMA National Conference in Memphis was an amazing event. Everything, from the keynote speakers to the Fast-Track Solution sessions, to the Topic-Go-'Rounds, the Partner Sharing sessions, the panel discussions and the Bijou Theatre...this was a conference absolutely worthy of CMMA's 70th Anniversary.

Robert Swan's presentation, Leadership on the Edge, was highly informative, appropriately humorous, and incredibly inspirational. So many of you told us how honored you were just to have Mr. Swan come to CMMA. We look forward to following his next adventure when leaves for the South Pole in October of 2017.

We are all involved, one way or another, in telling stories, so Shane Meeker's presentation, Why Story Matters, brought home the concepts, the tools and the "gotchas" in story telling. His upbeat, well-illustrated presentation provided valuable insights into one of the most important parts of our craft.

And what can we say about Carol Whitworth? She was a total "hoot". She presented incredibly valuable and pertinent information in such a fun and unorthodox way, we will remember it....and her....well into the future. She became a PART of CMMA for the week and seemed to love every minute of being with us, as we did her.

As always, what we value most about CMMA is our networking time. Beginning with the pre-pre-pre-conference dinner at Rendezvous Ribs for those who arrived early on Friday, to our sponsored pre-con events at the Civil Rights Museum, the Gibson Guitar Factory, the Rock-n-Soul Museum, and Graceland all the way to the President's Dinner high atop the Peabody Hotel, we shared new experiences, made new friends, and learned about leadership and technology from our colleagues and Partners.

And.....our @CMMA1 twitter feed (#cmmaMemphis) out-trended all but one other twitter feed coming out of Memphis for the entire week. Quite an accomplishment.

We want to thank all of you who came to Memphis to be a part of the event, and all those who contributed to making this one of the most exciting and informative national conferences in memory.

We also want to thank all of our CMMA Partners for all they contribute to the vitality of CMMA.

As we look forward to the next 70 years of CMMA, we encourage you to continue to be involved and to keep the conversations going; on Twitter, on LinkedIn, on Facebook, and on cmma.org.  

Finally, if you want to get involved or start a Metro meeting in your area, please reach out to us directly.  We look forward to seeing you at an upcoming regional or metro meeting in 2017.

With warmest regards,
 
Gregg Moss, CMMA President and Marv Mitchell, Executive Director

Did you attend our National Conference in Memphis last week? If so, there's still time to send in your CMMA Scavenger Hunt and win one of three great prizes! Click the image below to see what you have to do to enter. Deadline for entries is November 17th!

2016 National Conference | Memphis, TN
Robert Swan Keynote Webcast: Leadership on the Edge

Good afternoon and welcome back! We wanted to take a quick second to thank everyone who joined us in Memphis this past week and contributed to what we believe was our best national conference yet. Between all of the education, networking, music, food, dancing, and everything in between, we can certainly say we celebrated our 70th anniversary in true rock 'n' roll fashion!

For those of you who couldn't join us, or for those who would just like to experience the thrill again, we wanted to share the webcast of keynote speaker Robert Swan's presentation, Leadership on the Edge.

Click the image below to view the webcast; we guarantee you'll walk away inspired and ready to make a positive change:






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2016 National Conference | October 22-25
Reminders before Memphis!

Our 2016 National Conference is just days away, and we hope everyone is as excited as we are for all of the education, culture, networking, and fun we have in store over the next couple of days. We plan to celebrate our 70th anniversary in style with our best lineup of pre-conference activities, speakers, and events to date!

Below, you'll find some information to help prepare you as best as we can for the upcoming event:


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2016 National Conference | October 22-25
Final call: Please join us in Memphis!

It's not too late to register for our only national conference in 2016! Our conference theme says it all - Leadership in Media: Honoring the Past, Shaping the Future. CMMA is strong because of the opportunities we create for member networking, and our national conference is the best chance to meet and network with your professional colleagues during our 70th anniversary year.

In addition to timely and important presentations by fellow CMMA members, we're featuring acclaimed speakers, including:

  • Polar explorer Robert Swan, discussing Leadership on the Edge
  • Procter and Gamble's Shane Meeker explains Why Story Matters
  • Carol Whitworth, founder of HOME, explaining why Mediocre is Just Average
  • Marketing Partner, Grow Socially, will teach us how to Get the Most Out of Social Media
  • Multiple opportunities to share, learn, and network with CMMA members

These are great opportunities to learn from and share with your peers.

Add the exciting pre-conference events and the energy and sounds of Memphis, and this will be a conference to remember. We are hoping you can break away from the office, and join your friends and colleagues October 22-25 at the historic Peabody Hotel.

And, back by popular demand, don't forget to download the Guidebook scheduling app! The Guidebook app is a perfect way to check daily schedules, partner lists, pre-conference activities, and our Twitter feed, #CMMAMemphis. So, take the time to download today!







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