Accreditation

Accreditation is something I am extremely proud of because I share it with a very accomplished group of talented, skilled professionals. -Tom Bise, AMM, Colonial Life & Accident Insurance

Accreditation is a highly regarded goal for every CMMA member, and it exemplifies the pinnacle of achievement within the Association. CMMA offers professional accreditation to qualified communications media managers who have been active members of the Association for two or more years. Accredited members earn the right and privilege to use the letters AMM, signifying Accredited Media Manager, after their name.

Benefits of CMMA Accreditation

• Professional credentials to establish your credibility in the marketplace as a communications media manager
• Recognition from your professional peers
• The opportunity to demonstrate to leaders in your organization that your expertise is recognized by the premier professional association for communications media managers
• Public relations opportunities within your organization and your community to highlight your professional achievements
• Personal satisfaction for achieving a significant milestone in your career

In my organization, professional accreditation infers a high level of acceptance and legitimacy. My knowledge, expertise and professional stature are respected and acknowledged in part because of my CMMA accreditation. -Marv Mitchell, AMM, Mayo Clinic

Application Process

Please contact the CMMA office at executive.director@cmma.org to request an accreditation application. Applicants for accreditation undergo a rigorous screening and testing process. Applicants must demonstrate experience and expertise in:

• Communications
• Leadership Development
• Business Strategy and Planning
• Media Planning and Project Management
• Personnel Management
• Finance
• Business Presentations
• Measuring Value
• Measuring Customer Satisfaction
• Forming Internal and External Strategic Alliances
• Continuous Improvement
• Asset Management

Accreditation requirements mirror the skills outlined in the CMMA Leadership Development Curriculum. This curriculum is used as the basis for determining conference themes and creating professional development opportunities for members.

In addition to communications media management experience, applicants can earn points towards accreditation by publishing articles and books related to communications media, teaching seminars and college courses and accepting leadership roles within their local community.

After completing an extensive application and providing requested material evidence, all applicants are given an oral examination designed to supplement the information provided in the accreditation application and confirm the applicant’s communications media management knowledge and experience.

I expect my AMM credentials to open doors for me professionally as my accomplishments are recognized both inside and outside of the communications industry. -Kelly Bell, AMM, Gannett Co.

Recognition

Newly accredited members are honored for their achievement at our National Conference each year. In addition, we offer press release services for newly accredited members to promote their achievement within their own organization and in local publications. A package of information about the significance of accreditation and the member’s achievement will be sent to the member’s boss upon request.

In the financial world, designations after your name increase credibility. AMM adds a perceived level of professionalism. -Mike Shetter, AMM, Thrivent Financial for Lutherans

Maintaining Accreditation

Active and Associate members who have been awarded accreditation must show evidence of continued professional training, education and/or demonstrations of their media leadership. To maintain CMMA accreditation, members mush accumulate a minimum of five points biannually. Points are awarded for attending or teaching training courses or seminars, attending professional conferences, serving in a leadership role in CMMA or other professional organizations, and other professional growth activities.